We will analyse your site, your competitions site and recommend changes to your meta tags (title, keywords and description).  If you plan to do it yourself please find below some guidelines

For best search engine optimization, you must use your keywords and keywords phrases effectively on each page of your website. For optimal effectiveness, use different keywords and/or keyword phrases on each page of your website.  They can be used on the text, meta title tags and description.

Meta Tag - Title Tag

Use keywords and/or keyword phrases as a descriptive title for each page. -Use your most relevant keywords and/or keyword phrases in your home page title. -To be the most effective, title tags should contain only keywords and/or keyword phrases seperated by comma and a space. -Repeat the keyword phrases in different order but make sure that the title makes sense and the terms are you think the visitors search to find your site. An example for this page would be: using Keywords, using keyword phrases, usage of Keywords and Keyword Phrases Effectively.

Meta Tag  - Keywords

Place all relevant keywords and keyword phrases in your meta tag for keywords.... If possible, avoid using single keywords in the beginnig as they may be too competitive. Use keyword phrases instead. Don't repeat your keywords unless you are using singular and plural and different spelling combinations. Repeated keyword may be offending some search engines. -Separate keywords and keyword phrases with commas or spaces. Example: mortgage, mortgages, home loan, home equity loans, second mortgage. -Use common misspellings or miss morgage. Ex: morgate or mortgate. -Use different forms of keywords whenever possible. Eg: homeloan and home loan. -Use singular and plural versions of keywords. Eg:  and mortgage, mortgages.

Meta Tag - Description

Use your keywords and keyword phrases in your meta tag description as a full sentense..... Repeat your most important keywords and/or keyword phrases with different combinations, plural, with a space etc. The total length of your description tag should be no more than 20 words. Your description should make sense as this is what often shows up in the search engine results page. This is your opportunity to persuade users to click through to your site so be sure your description is enticing and contains keywords and/or keyword phrases that will attract visitors.