As part of complete search engine marketing (SEM) we help our clients set up pay per click (PPC) advertising plans with major players like Google Adwords and Yahoo Overture PPC programs.

Pay Per Click Advertising

Since Google introduced Adwords program paid search is the most talked about area of online marketing today and this trend is only going to strengthen. Piper Jaffray forecasts sales in paid search of over 15 Billion US in 2006 alone and will continue to grow at an astounding rate of 37% each year.

Google is the leader with its increasing share of paid search, primarily from its pay per click service, AdWords and its Adwords syndicating program Adsense which places Adwords on millions of third party web pages on a revenue sharing basis. Traditional media is losing its market share as ad dollars move to online marketing from print ads and specifically the paid search arena.  Let us look at how PPC works

Informative & Simple to Manage

Advertisers enjoy PPC advertising because it is simple, they have greater control over their ad campaign, and they receive better feedback on its performance on a day to day basis and even on an hour by hour basis. The growing importance of online marketing makes PPC an important arena for them to use and master and in fact, it's not uncommon for CEO and CIO's to do their own company's PPC campaigns.

If you're not currently using pay per click campaigns, it is very important to understand them and have a strategy to optimize their performance to your advantage. Though large campaigns need to be well planned and managed smaller ones can be managed by individuals. It looks simple but it's easy to waste thousands of dollars. The beauty of PPC advertising is the speed at which you can reach your target market and the high quality of sales leads that can be generated within a short time. Though cost per click starts at $0.05 for some search engines, the bidding system companies like Google and Yahoo uses can take your cost per click for certain keywords like mortgage, credit cards can be between $5.00 to $10.00 USD per click. You need to plan your keywords and keyword phrases carefully to avoid high click charges. 

The pay per click advertising programs with the greatest market reach are offered by Google and Yahoo. Google's program called AdWords delivers targeted pay per click ads via its own search engine Web sites and a host of partner sites using Adsense.

Overture that became Yahoo Search Marketing, has a selection of specialized Pay Per Click advertising programs. You has its Publisher network now, similar to Googl Adsense, which places Yahoo ads on third party websites for more exposure and conversion. These major PPC advertising programs offer an effective reach to highly targeted consumers. In contrast to organic search engine listings, PPC listings don't require an extensive content development and link building campaign.  The whole thing works on the keywords and phrases you provide to the ad campaign.

We can help you to plan and execute your PPC campaign along with the SEO program.