Keyword Rich Content (copy)

Many search engines concentrate on the first 250 words of your text when looking for keyword relevancy and density so concentrate your keywords and/or keyword phrases there. That is why your title, keywords and description area (that are on the top) are particularly important. Strive for 5-7% keyword density (5-7 keywords and/or keyword phrases per 100 words of text). If your keyword density is much higher than this, your copy may not make sense AND the search engines may considerit keyword spamming. -Use your most important keywords and/or keyword phrases throughout your copy but without sounding repetitious. -Use your most important keywords and/or keyword phrases in your H1 tag. To give more weight to your H1 tag, use only one H1 tag in your copy. (Your H1 tag should contain your most important statement so you shouldn't need to use more than one H1 tag.) Use keywords and/or keyword phrases in your image ALT tags. For example your logo ALT tag should say something such as: ALT="keyword logo image".

META tags are not as important as they once were as most search engines are now searching your copy when looking for keywords and/or keyword phrases. Therefore, it's become increasingly important to have the first 250 words of your copy be keyword rich. So, creating a home page with flash only and no text at all can be disastrous for your search engine promotion. Always have some keyword rich text content on the home page. eg. www.swimmerschoice.com  www.Blomdahlusa.com  www.travelsolutionsusa.com

Sometimes, it may be better to write your content first, then choose your keywords and/or keyword phrases from the content. Rewrite your content as needed, adding keywords and/or keyword phrases that pertain to the theme of the content. In this way, you've chosen keywords and/or keyword phrases that are relevant to your content, instead of trying to write content to fit your keywords and/or keyword phrases.